ESPN and TruMedia Join Forces on Football Analytics Product

 TruMedia Networks and ESPN Power NFL Analytics Product
“Crossing Pattern” to Provide NFL Teams with Robust Suite of NFL and NCAA Football Analytics Tools

Boston, MA, August 21, 2012 –Today, TruMedia Networks and ESPN announced the launch of an enterprise football analytics platform known as Crossing Pattern. Using the resources of both companies, this unique venture combines the strengths of TruMedia’s tier one analytics solutions and ESPN’s proprietary analytics and data. Crossing Pattern is an enterprise solution that aids football teams in personnel evaluation and game preparation. 

Crossing Pattern allows teams to break down statistics and define key trends for their own squads and for opponents. This unique platform will give teams access to the same tools ESPN’s analysts and researchers use to analyze performance on the networks, Web sites, Mobile apps and ESPN The Magazine. 

The Jacksonville Jaguars are the first NFL team to take advantage of these new analytics services offered by TruMedia and ESPN.

"Team, player and game analysis is critical to our daily operations," Jacksonville Jaguars Senior Vice President of Football Technology and Analytics Tony Khan said. "With this product TruMedia has set a new standard for the industry and we are excited to leverage their analytics tools for the NFL and NCAA football. It's already evident that this analytics platform will have a significant impact on our approach to analytics."

“Based on the overwhelming response to the advanced tracking data within our Total QBR presentation at the MIT Sloan Sports Analytics conference, there’s clearly a growing demand for advanced statistics in the NFL,” said Edmundo Macedo, vice president of ESPN’s Stats & Information Group. “As teams continue to explore analytics, this initiative with TruMedia will provide them with much added value as front-office personnel and coaches can easily sort the data and video to identify hidden trends.”

“We’ve really enjoyed working with ESPN’s Stats & Information Group and this venture will allow us to further expand the collaboration between our organizations,” said TruMedia CEO Rafe Anderson. “We’ve been fortunate to experience great success licensing tools to Major League Baseball clubs and we look forward to working with the Jaguars and additional NFL teams in the near future.”