The NFCA welcomes TruMedia, a Boston-based engineering firm that develops tier one sports analytics solutions, as a new Official Sponsor of the Association.

“We are thrilled to welcome TruMedia as a new Official Sponsor,” said NFCA Executive Director Carol Bruggeman. “Their user-friendly product provides detailed data and video information to help coaches and student-athletes perform at a high level. TruMedia is committed to the sport of softball and this commitment has led to unprecedented growth in the softball space. We look forward to working with them to grow the game.”

TruMedia will have a pronounced presence at the Association’s in-person events, including the NFCA Convention and NFCA Coaches Clinics, as well as the NFCA’s website, NFCA.org, in publications, and at all other NFCA events. 

“TruMedia wants to empower everyone working in sports to do more with data and video,” said Lexie Elkins, Softball Team Lead. “Collaborating with the NFCA, which does amazing work growing the game of softball at all levels, is a natural partnership to ensure collegiate softball coaches know they can access the same industry-leading product used by hundreds of softball and baseball programs, media, agencies, facilities and the vast majority of MLB teams.”

TruMedia's baseball, football and soccer platforms provide professional teams as well as sports media properties with the ability to conduct granular analysis associated with integrated play-by-play video. TruMedia's open API provides its partners with maximum confidentiality and unlimited customization. In late 2023, TruMedia launched its softball product, which provides teams the ability to quickly analyze data and video within one intuitive user interface.

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