Kittle leads 49ers receivers

David Lombardi uses TruMedia’s research platform to study the performance of 49ers receivers this season:

“YPRR, or yards per route run, comes from PFF and TruMedia. It’s a receiving measure that accounts not only for total catches and yards but also for how often an offense looks each receiver’s way. Kittle, for example, racked up 634 receiving yards on 48 catches this season, but the efficiency story is incomplete without considering how many pass routes (223) he ran.”

Full article: The Athletic